Successful international business transactions are dependent upon successful interactions (both verbal and nonverbal) between the parties in question. So we need to ask ourselves "What is cross cultural communication?" and "How do we go about overcoming cultural communication differences?" Cross cultural communication involves the interplay of verbal and nonverbal signals between speakers. Nonverbal communication includes issues such as personal space and body language:
- Gestures help members of a culture clarify confusing messages, but differences in body language can be a major source of misunderstanding during intercultural communication.
- Hand gestures change meaning across cultures, so interpreting nonverbal elements according to your own culture can be dangerous.
- Don't assume that someone from another culture who speaks your language has mastered your culture's body language.
- People from different cultures may misread an intentional nonverbal signal, overlook the signal entirely, or assume that a meaningless gesture is significant.
- Recognizing cultural differences helps avoid sending inappropriate signals and helps correctly interpret the signals from others-an important step toward improving intercultural sensitivity.
When communicating verbally, remember the following strategies to enhance and ensure positive communication:
- Listen carefully and patiently.
- Speak slowly, clearly and avoid jargon or slang.
- Be brief with frequent requests for feedback to ensure comprehension.
- Use accurate language and clarify the intent of your message.
- Remember that body language is still part of the communication.
Follow these simple guidelines to start overcoming cultural communication differences and enhance your international business transactions. However, to bring about the best performance in people, it's important to be able to really look at a company's specific needs when it comes to intercultural communication and implement a very specific plan to developing the right communication skill set. To find out more about implementing a planned ‘Intercultural Communication in the Workplace' program, click here.